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Advertising and Marketing in a Creative and Constructive Society

About the event

About the event

Game of Professionals

The release of the video on ALLATRA TV with the participation of Igor Mikhailovich Danilov "BEWARE! ADVERTISING OF THE FUTURE" caused a wide public response. The raised topic is very acute and relevant in today's society.

In continuation of this topic, marketing specialists from around the world decided to conduct a "Game of Professionals'' on the topic of "Advertising and Marketing in a Creative and Constructive Society", which was held on February 22nd, 2020, at 1:00 PM (GMT+0) on the platform of ALLATRA International Public Movement. This conference was held within the framework of the project "SOCIETY. THE LAST CHANCE».

This game became an open platform that brought together those who create advertising and those who consume it to decide together what this industry should be like and what we all really want from it.

Topics which were discussed at the game:

  • Hidden technologies of influence on the consumer.
  • Why do we need to inform the public about a creative society?
  • Can a business work without advertising?
  • Personal experience of people. Life without information pressure
  • Ways and results of reducing the impact of advertising on the public
  • Examples of creative media in the modern world
  • Answers to questions of the audience.

More than 25 advertising and marketing specialists from different countries spoke at the game. The game took place in many locations around the world. Also, everyone was able to connect to the live broadcast.



If you have any questions or want to participate please contact us by email: [email protected]

More information about the Movement on the ALLATRA IPM website allatra.org

Programme with I.M. Danilov "BEWARE! ADVERTISING OF THE FUTURE"

Closed Experiment “Pyramid”. NEW POSSIBILITIES OF ADVERTISING